P.L.A.Y. {Pet Lifestyle and You} has officially opened it’s virtual doors for business @ petplaysf.com

As of November 21 you can officially visit petplaysf.com and buy some of the best pet beds you’ve ever seen.  My personal favorites include:

Heels n’ Boots // Chandelier // Serengeti // and the classic Camo

We could not be more thrilled for Will (and Momo) – as you can see he’s done everything right, from conception to execution, with steady attention to every detail. We look forward to watching major growth and success from what I expect will be a globally recognized brand.

Browse the web site to see the full line of P.L.A.Y. products – and if you’re in the market for a new bed or two for you pooch, now’s the time to buy, in honor of their launch, all products are 15% off for a limited time (and free shipping for orders over $120).

And hey, if you think of it, do Will a favor and tell your local pet boutique about this trend-setting new line, help us spread the word… Eat. Sleep. P.L.A.Y.!!

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Here’s links to blogs about some of the work Will and I have done together to get to this point:

We Meet: Momo’s pet portrait session in San Francisco

We Design: The P.L.A.Y. Logo design (coming soon)

We Shoot: Lifestyle Pet Product Photo Shoot

P.L.A.Y (Pet Lifestyle and You) is a new San Francisco-based company that is re-defining the pet bed experience.  They are in the market of dog beds that are stylish, planet-friendly, comfortable for your dog AND believe it or not, affordable. Earlier this year I met P.L.A.Y founder William when he hired me to photograph his pug puppy at his home in San Francisco (remember Momo?).  Shortly thereafter he commissioned me to consult with him in his branding/launch process – this lead to him hiring me to design the P.L.A.Y. logo (which I personally, love) – meanwhile he was hustling to get all the many pieces into place.

Summer came around and with it the prototypes of the first-ever P.L.A.Y. beds.

Last week Will, his lovely girlfriend Deb (who has long wanted to visit Seattle) and of course, Momo the pug, came up to Seattle for an intensive 3-day photo shoot which spanned several zip codes, included 10 dogs, dozens of products and ultimately, hundreds of great lifestyle shots of P.L.A.Y. beds in-use.

I can’t share too much with you as the P.L.A.Y. story is still unfolding and their big launch is expected this Fall… but here are some of our favorite shots:

The most difficult part of a shoot like this is typically rounding-up the models and scouting locations. Here’s a huge thank-you to our co-operative dog models and of course their humans, who shared with us their time, patience and in several cases, their lovely homes. Thank you Dave, Mieshka and Rosie, Ann, Henry and Max, Hillary, Alice, Mark and Waldo, Jos, Jen, Ollie and Cocoa and last but definitely not least, Ruth, Matthew and the majestic Henri.

{Oh and I can’t forget Momo and Charlie who were dragged along and had a great time dirtying the product and escaping when no one was watching – I think a love story has officially begun!}

You’ll definitely be hearing and seeing more from me about P.L.A.Y. and its FANTASTIC new line of products.

We are very pleased to announce a new and exciting partnership. Trupanion, a Seattle-based pet insurance company has chosen dane + dane to supply them with fabulous “pet and owner” photography for their new web site.  We have agreed to supply them with new photography all year long, so there will be a constant stream of fun, colorful and compelling portraits appearing until at least 2010 and maybe longer!

Currently recycling on their home page you can find several of their newly acquired dane + dane originals – it’s very fun to see them put to good use. Check them out below or visit www.trupanionpetinsurance.com and hit “refresh” a few times.

********* If you don’t have pet insurance for your pooch (or you kitty for that matter) I highly recommend Trupanion. I previously had Olivia insured with VPI and was disappointed with the level of coverage and the increasing premiums as she aged.  Trupanion takes a totally different approach to providing great insurance to pet owners, the rates are reasonable and fixed.  Check them out and tell them dane + dane sent you!!

And stay tuned for continued refreshing of their fabulous new photography

Anyway- our shoots are always hilarious. We coax the perfect shots from our eager models with treats, squeakers, and with Diego (the official Idawg mascot) – with tennis balls.

The expressions we got from the VERY handsome Diego were too funny for me not to share with you. My favorite one is this one… Check out how HUGE Diego’s pupils are: GIVE ME THAT TENNIS BALL!!!

P.S. Idawg was the only American dog fashion designer invited to the runway at Pet Fashion Week this year. Way to go!!