So my colleague Jamie over at Cowbelly Pet Photography and I have spent many months pondering some way to help pet photographers that aren’t able to make it to our Passport Workshops or who DO make it to our workshop but want more personal attention from us to ask specific questions about their photos or their business name, brand etc. Although Jamie and I both offer consulting services, we find that we get many of the same general questions over and over, and we often have the same answers. So we set about to come up with some way to answer these questions for more people, while keeping the cost affordable and also maintaining our ability to shoot and work with our regular clients (ie not spend our entire work lives answering emails). Well folks we’ve found it! Portfolio Reviews care of Jamie, Branding Reviews care of yours truly!
Here’s the bullet-point deets on the postcard I whipped up for Jamie to hand out at WPPI tomorrow {if you’re going to her Masterclass be sure to grab one!}
These online reviews will be offered in PDF form, dressed-up with Cowbelly or dane + dane branding and chock-full of valuable information for YOUR business, all done through email, from your home, your “day job” or just about anywhere you have access to email. Unlike generic PDFs you can buy on photography, these reviews will be specific to you and your business (based on a whole gang of questions we ask of you ahead of time). We are confident this is the perfect way to help you move forward with your photography, your business and your brand as a whole – and we are SO excited to finally make these services available to you!
I should note that based on the feedback we’ve already received (and the list of emails we’ve already got for people waiting for these services) we expect our schedules to fill fast. Please keep that in mind and contact us well ahead of your hard deadlines so we can fit you in. We will only be conducting a limited number of reviews at one time, and we will each be conducting them personally, so there may be multi-week wait-times as we move forward, but we are dedicated to providing you with the most personal and complete information possible and we wouldn’t have it any other way.
NOTE: WE ARE ACCEPTING APPLICANTS IMMEDIATELY BUT REVIEWS WILL BEGIN AFTER MARCH 1st WHEN REGISTRATION FOR THE PASSPORT WORKSHOP OPENS.
To read more about Jamie’s extensive Portfolio Reviews – read her blog post about it here.
To read more about the custom Branding Reviews I will be offering… here’s the detailed information you can now find on the Brand Me page of this blog + some sample images from a PDF similar to what you will receive with your Branding Review…
By popular demand dane + dane is now offering a limited number of Pet Photography Branding Reviews every month. These reviews are offered on a first-come, first-served basis to pet photographers who need a jump-start or a refresher for their branding efforts.
What is it?
Nichole will spend several hours personally evaluating your new or existing brand, and will provide you with a multiple-page PDF containing the following personalized information based on her analysis:
- Icon: In-depth review of your new or existing logo design or comps
- Information: The 5 most essential brand secrets + ways for you to make minimal changes for maximum impact
- Impression: Business name / tag line assistance: helping you pick one that sticks + sets you apart
- Identity: Expanding your brand beyond your logo
Also covered: What is a brand and why is it important, quick psychology of color + insider tips to help you pick or revise your color story, determining your target market, font selections for print + web, Nichole’s favorite resources for stylish + affordable printing / packaging.
Here are a few sample pages from the PDF – the areas blurred are the most valuable little tidbits and will be based on your unique business, questions, goals and challenges…
The dane + dane Branding Review is based on years of Nichole’s pet business consulting {as well as her own experience in the general pet industry, and the pet photography industry as well} and covers the nearly every commonly asked branding question – as it pertains specifically to pet photographers. In order to make the process more affordable, the Branding Review is conducted entirely via email. Additional correspondence + consulting services are available at additional cost.
\What does it cost?
How does it work? 5 easy steps!
1. Email me with subject line “Brand Me” and tell me a little about you and your business. The more information you can provide about where you’re at and what you’re hoping to accomplish, the better.
2. If we determine that our services will be a good fit for you and your business, we will respond with our current review schedule and include a Branding Review Agreement. This agreement outlines the process and provides us with even more information about you, your goals, your aesthetic and your existing or ideal brand.
3. Fill out the Agreement and either email it back.
4. Make payment in full for the Branding Review. There are three options for doing this:
a) Paypal. We can send you an invoice, or you can send payment to nichole@jnichole.com.
b) Credit or debit card. Nichole can call you for your credit or debit card number and process the payment that way.
c) Check. You can mail a check along with your Branding Review agreement to our studio address {provided upon request}
5. Within 10 business days you will receive your completed Branding Review PDF. {We may have more questions for you along the way, in which case, we will email you!}
Simple as that.
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