As you already know if you’ve been following this blog for some time, we specialize in not only pet photography for families, but also for businesses. Commercial pet photography work is a big part of life here at dane + dane studios, and on some of our favorite occasions, it’s blended with design/branding work as well as consulting. This is how our relationship developed with P.L.A.Y.
P.L.A.Y (Pet Lifestyle and You) is a new San Francisco-based company that is re-defining the pet bed experience. They are in the market of dog beds that are stylish, planet-friendly, comfortable for your dog AND believe it or not, affordable. Earlier this year I met P.L.A.Y founder William when he hired me to photograph his pug puppy at his home in San Francisco (remember Momo?). Shortly thereafter he commissioned me to consult with him in his branding/launch process – this lead to him hiring me to design the P.L.A.Y. logo (which I personally, love) – meanwhile he was hustling to get all the many pieces into place.
Summer came around and with it the prototypes of the first-ever P.L.A.Y. beds.
Last week Will, his lovely girlfriend Deb (who has long wanted to visit Seattle) and of course, Momo the pug, came up to Seattle for an intensive 3-day photo shoot which spanned several zip codes, included 10 dogs, dozens of products and ultimately, hundreds of great lifestyle shots of P.L.A.Y. beds in-use.
I can’t share too much with you as the P.L.A.Y. story is still unfolding and their big launch is expected this Fall… but here are some of our favorite shots:
The most difficult part of a shoot like this is typically rounding-up the models and scouting locations. Here’s a huge thank-you to our co-operative dog models and of course their humans, who shared with us their time, patience and in several cases, their lovely homes. Thank you Dave, Mieshka and Rosie, Ann, Henry and Max, Hillary, Alice, Mark and Waldo, Jos, Jen, Ollie and Cocoa and last but definitely not least, Ruth, Matthew and the majestic Henri.
{Oh and I can’t forget Momo and Charlie who were dragged along and had a great time dirtying the product and escaping when no one was watching – I think a love story has officially begun!}
You’ll definitely be hearing and seeing more from me about P.L.A.Y. and its FANTASTIC new line of products.
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